Indeed.com began working on a rebrand in 2020 with an emphasis on “We help people get jobs.” I worked with a team building out their new brand expression from small product illustrations to large hero illustrations.

Indeed.com

Branding, Illustration and Design

Brand Design Team — Sean Loose, Annie De Leon, Chris Cromwell, Carl Bean-Larson, Eric Smilie, Nathan Hardy, Dave Nguyen

 
 

Brand Systems Video

 

Indeed asked me to storyboard a video about the design and rebranding process for their new identity. I was given the copy and was tasked with creating the visuals. I worked with an outside animation studio to bring the final video to life.

 

 

Hero & Product Illustrations

 

Below are Illustrations that are used throughout the branding, and within the product and website. I worked closely with a small team creating illustrations that focus heavily on diversity and inclusion. These illustrations were designed and created within Figma.

 
 
 

Our new Paper Stories illustration style is inspired by real people — reflecting the hundreds of millions who turn to Indeed each month. This diverse collection of characters represents the wide range of nationalities, ages, ethnicities, abilities, and careers we serve. Our goal is for everyone to see a piece of themselves in the work, captured through an artistic lens that’s inclusive and authentic.

 
 
 
 

 

Design Blog Illustrations

Another big part of my role at Indeed was creating illustrations for the blog, an inside look at how Indeed’s UX and marketing creative teams build the experiences that help people get jobs and help employers find the people who make them thrive.