Green Thumb Industries was founded in 2014 on a mission to promote well-wing through the power of cannabis. They’re headquartered in Chicago with operations across 14 markets, serving millions of customers and patients each year. I contracted as an Art Director and Designer working on a variety of brands and marketing campaigns.

Green Thumb Industries

Motion Design, Art Direction, Marketing, & Illustration

— Team Members include Jeff Konkel, Sam Snyder, Elizabeth Robes, Gabby Paolini, Mary Richards

Afternoon Delight 4 —
Strain Series

— Art Direction by Jeff Konkel
— Animation by Brian Rau

I collaborated with RYTHM to animate their social campaign for the launch of their new marijuana strain, Afternoon Delight 4. Given static artwork from a team member, my role was to bring it to life through animation.

As I analyzed the artwork, I noticed an engaging story already unfolding within the design. My approach focused on enhancing this narrative—creating movement that indulges curiosity, gradually revealing details, and delivering the satisfaction of discovering something new.

Animal Face —
Strain Series

— Art Direction by Jeff Konkel
— Type Design by Geo Bashaw
— Animation by Brian Rau

Again, given static artwork from a team member, my role was to bring it to life through animation.

Animal Face is a soulful strain from venerable Seed Junky Genetics. This indica dominant strain is the perfect mix of pedigree, palate and power. A love child of the classic Face Off OG and Animal Mints, its frosty buds and bright orange hairs produce a unique citrusy, sugary, nutty flavor with hints of earth and pine. Best reserved for after-hours, this special cut will melt cares and stress away.

Carolina Honey —
Marcus King Artist Series

— Art Direction by Jeff Konkel
— Animation by Brian Rau

Marcus King is a true maverick in the world of Blues and Southern Rock ‘n’ Roll, embodying the raw essence of these genres in his music. With a guitar in hand, he delivers powerful performances that delve deep into universal themes of love, pain, and resilience.

Known for his gritty, heartfelt vocals and virtuosic guitar skills, Marcus uses his instrument to convey a wide spectrum of emotions, taking listeners on a captivating journey through the highs and lows of life. His authenticity as an artist has earned him a dedicated following in the world of blues and rock music, leaving an indelible mark with every note he plays and every lyric he sings.

Outta My Head —
State Champs Artist Series

— Art Direction by Jeff Konkel
— Animation by Brian Rau

State Champs are a dynamic rock band that have been rocking stages for over a decade. Their music carries the spirit of punk’s rebellious energy while embracing the grandeur of arena-ready rock.

Green T —
Tinashe Artist Series

— Art Direction by Jeff Konkel
— Animation by Gabby Paolini
— Edited by Brian Rau

The full animation was created by the very talented Gabby Paolini while I edited the piece for a teaser.

Tinashe is a multi-platinum-certified R&B disruptor singer, writer, and dancer – but she also produces, mixes, engineers, creative directs, and edits. She is one of music’s most compelling artists, fusing innovative sounds from R&B, pop and hip-hop that has generated a global cross-genre fanbase of over 13 million social media followers. Tinashe has headlined two world tours and accrued over 1.5 billion global streams all time.

RYTHM —
Sound Waves

One of my projects involved transforming RYTHM’s sound waves into illustrations for their Instagram page.

Below are various concepts, explorations and sketches,
with numerous iterations—many more not shown!

And these are the final illustrations. The icons have been showcased individually and also in product.

RYTHM —
Miracle in Mundy
Asset Explorations

I was tasked with taking the original assets for the festival and refreshing them for 2024. The skulls ended up not being used, but similar assets were used on the website.