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Breckenridge

 

Breckenridge Brewery
Rebrand

The updated packaging features a refined logo and intricate designs that reflect Breckenridge Brewery’s personality, genuine craftsmanship and hometown pride. Design elements unique to each brew were re-imagined and supported with updated color palettes, typography and more to help modernize the overall look and feel without losing equity.

Art Direction, Design, Concepting

— Created at VSA Partners
— Final Illustrations by Florian Schommer

 
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After establishing a brand architecture
we explored several different concepts
and approaches to typography.

 

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We explored several iterations
of the avalanche itself
until finding the right one.

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