The updated packaging features a refined logo and intricate designs that reflect Breckenridge Brewery’s personality, genuine craftsmanship and hometown pride. Design elements unique to each brew were re-imagined and supported with updated color palettes, typography and more to help modernize the overall look and feel without losing equity.
Art Direction, Design, Concepting
— Created at VSA Partners
— Final Illustrations by Florian Schommer
— Lettering by Nicolas Fredrickson
After establishing a brand architecture
we explored several different concepts
and approaches to typography.
We explored several iterations
of the avalanche itself
until finding the right one.