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Native Resorts

The purpose of this student project was to create an identity for a fictional luxury brand. This hotel was targeted towards people who love the outdoors and want to explore the many national parks within the area, but still want the comfort and luxury of a hotel stay. I chose obvious earth tones for my color palette and used old etchings to reminds the viewer of how timeless, simple, and relaxing the outdoors is. Native Resorts caters to your needs by allowing you to rent out equipment such as kayaks or fishing poles.

 

Native Resorts

Native Resorts is a fictional hotel located in Denver, Colorado. This conceptual hotel is targeted towards people who love the outdoors and want to explore the many national parks within the area, but still want the comfort and luxury of a hotel stay. I chose obvious earth tones for my color palette and used old etchings to remind the viewer of how timeless, simple and relaxing the outdoors is. Native Resorts caters to your needs by allowing you to rent out equipment such as kayaks or fishing poles.

Student Project — Northern Illinois University